Case Study: a major U.S. distributor of plumbing supplies boosts online orders with Incentive Solutions

Wholesaler Giant’s Contractor Loyalty Program Increases E-Commerce Orders by 319%

The largest U.S. distributor of plumbing supplies sought a way to build contractor loyalty and lower its cost to serve by increasing online orders. They partnered with Incentive Solutions to develop a long-term loyalty program to achieve this.

Incentive Solutions implemented a program offering points for enrollment, online purchases, and participation in promotions and gamification, all supported by a major integrated marketing campaign. The results were a 77% contractor participation rate, a 319% increase in average order quantity, and a 665% growth in monthly revenue from participating customers.