Case Study: a global lift truck manufacturer achieves 206% increase in mobile app usage with Incentive Solutions

Manufacturer Uses Incentive-Based Marketing Campaign to Boost Mobile App Adoption by 205%

Incentive Solutions helped Global Lift Truck Manufacturer, a lift truck maker known for reliability and aggressive growth, address slow adoption of its new dealer incentive mobile app. The company wanted to improve dealer engagement, communication, and accessibility within its incentive program, but initial app usage was lagging.

Incentive Solutions created a custom, multi-touchpoint incentive-based marketing campaign to drive downloads and increase claim submissions through the app, using awareness, education, and limited-time point bonuses. The effort delivered a 206% increase in usage, 205.9% growth in mobile app usage over 16 weeks, 543 submitted sales claims through Performance Tracking’s sales claim tool, and strong email engagement, including 48% open rates.