Case Study: Zinch improves email deliverability and reputation with InboxArmy

Zinch boosts email deliverability with InboxArmy in 5 months

Zinch, a provider of fast and convenient financing options for small businesses, faced significant challenges with its email marketing. Their domain had a poor reputation, leading to high bounce rates and low open rates, which risked their emails being flagged as spam. They engaged the vendor InboxArmy for an email deliverability service to clean a large contact list and successfully warm up their new sending domain.

InboxArmy implemented a strategic, multi-phase solution that involved meticulous list cleaning, a gradual email warm-up plan, and continuous monitoring. This agile process significantly improved Zinch's metrics, reducing their bounce rate from 10% to 0.55% and achieving open rates of 40%. After five months, InboxArmy successfully improved Zinch's domain reputation from bad to high, ensuring superior email deliverability for their campaigns.

Zinch