Case Study: The Escape Game restores email deliverability with InboxArmy

The Escape Game restores deliverability and reaches 35% open rates with InboxArmy

The Escape Game, an immersive escape room company with over 60 locations, faced severe email deliverability issues. Their high-volume promotional campaigns, often exceeding one million recipients, were hitting spam folders due to infrastructure misalignment and inconsistent sending patterns. This resulted in a significant drop in inbox placement, threatening their marketing revenue. They engaged InboxArmy for its email deliverability expertise to diagnose and fix the problem.

InboxArmy implemented a structured remediation plan that fixed technical authentication issues and introduced a controlled volume ramp-up strategy. They broke large sends into smaller batches and coordinated campaign timing to create predictable sending patterns. As a result, The Escape Game restored its sender reputation, achieved stable open rates of 25-35%, and successfully executed campaigns to over one million recipients. This led to a nearly 2x year-over-year revenue growth during peak campaigns.

The Escape Game