Case Study: ITESOFT achieves 200 qualified leads in 12 weeks with Inbox Insight

ITESOFT generates 200 leads in 12 weeks with Inbox Insight

ITESOFT, a leader in business process automation for the finance sector, needed a partner to help them reach and engage specific top-tier companies in France. Their challenge was to generate a high volume of qualified leads from financial and administrative decision makers at large organizations and to uncover their specific problems and priorities. They turned to vendor Inbox Insight and its InboxENGAGE service to achieve this.

Inbox Insight implemented a multifaceted campaign strategy that leveraged ITESOFT's three content assets. By analyzing real-time content consumption intent and using a targeted mix of channels including specialist industry bulletins and 1-1 emails, Inbox Insight delivered the right content to the right audience. The campaign was a success, fully meeting its primary objective of generating 200 qualified marketing leads within the 12-week timeframe. ITESOFT reported that all expectations were met regarding lead quality, customer service, and account management, leading them to recommend Inbox Insight to another branch.

ITESOFT