Case Study: ITESOFT achieves 200 qualified leads with Inbox Insight

ITESOFT generates 200 leads in 12 weeks with Inbox Insight

ITESOFT, a leader in business process automation for the finance sector, needed to generate 200 qualified leads by engaging a very specific top tier of companies in France. They required a partner to help them reach finance decision-makers at large organizations and uncover specific problems to identify the best opportunities. They turned to Inbox Insight for its proven methods of engaging target audiences.

Inbox Insight implemented a multi-channel strategy using its IFP platform, specialist bulletins, and targeted email. They hosted ITESOFT's content on a dedicated brand profile and used intelligent tagging to deliver it to audiences showing active intent. This solution successfully generated the target of 200 marketing-qualified leads within the 12-week campaign. The whitepaper "Turn Supplier Invoice Processing into a Competitive Advantage" was the top-performing asset, generating 85 leads. ITESOFT reported that Inbox Insight met their objectives 100% and praised the quality of the contacts and the level of customer service.

ITESOFT