Case Study: Iron Mountain achieves high-quality lead generation with Inbox Insight

Iron Mountain - Customer Case Study

Iron Mountain, a leader in information management, wanted to protect its brand reputation while generating qualified leads in the UK for its sales team. To support this, they partnered with Inbox Insight on regular email marketing and content syndication campaigns, using targeted lead generation for their Records and Information Management and Data Management Solutions offerings.

Inbox Insight syndicated relevant marketing assets to UK business decision makers, including those in IT, HR, Finance, document management, legislation, data protection, storage, and archiving. The campaigns produced very strong lead quality, with Iron Mountain reporting that downloaded leads were usually the right decision makers and conversations went well; the company also noted that many leads were effectively “already closed” compared with competitors, leading Iron Mountain to give Inbox Insight more focus.

Iron Mountain

Virginia Barrasa

Field Marketing Manager