Case Study: IBM Watson generates high-quality leads with Inbox Insight

IBM Watson - Customer Case Study

IBM Watson, a cloud-based digital marketing provider, faced the challenge of expanding into new regions while continuing to target its established markets. Their objective was to raise awareness and generate high-quality sales leads across EMEA. To achieve this, they partnered with the vendor Inbox Insight for a targeted content syndication solution.

Inbox Insight syndicated IBM's content, including assets like "10 Tips for Developing Buyer Personas," through its platform of marketing titles. They distributed this content via localized email bulletins to senior marketing decision-makers on a cost-per-lead basis. The solution generated hundreds of leads weekly and, within two quarters, directly influenced several new sales opportunities, particularly in the UK market. An IBM representative highly recommended Inbox Insight as a trustworthy partner for generating measured, high-quality leads.

IBM Watson

Andreea Văduva

EMEA Digital Marketing Strategist