Case Study: BlackLine achieves high-quality lead generation with Inbox Insight

BlackLine - Customer Case Study

BlackLine, a provider of cloud software for finance and accounting automation, needed a cost-effective method to expand its reach and engage its target audience of mid-to-large organizations. Their challenge was to grow their marketing database with relevant finance contacts who were concerned with the high cost of manual processes and the digitalization of back-office functions. To address this, they partnered with the vendor Inbox Insight.

Inbox Insight implemented a strategic content amplification campaign, curating and optimizing BlackLine's thought leadership content for maximum engagement. They used a data-driven approach to target audiences by job function, company revenue, industry, and region, distributing the content through industry-specific email bulletins. The campaign successfully met its 90-day target, delivering a high volume of qualified leads that were verified by a dedicated team and continue to influence BlackLine's sales pipeline, demonstrating a strong ROI.

BlackLine