Case Study: Automation Anywhere achieves high-quality RPA engagement with Inbox Insight’s InboxINBOUND

Automation Anywhere - Customer Case Study

Automation Anywhere, a provider of business process automation software, sought to support its partner network and generate mutual opportunities for delivering RPA projects to enterprise organizations. The challenge was to cut through the market noise and establish their leadership in a competitive space by effectively reaching finance, operations, and business development decision-makers. They partnered with the vendor Inbox Insight to utilize their InboxINBOUND service, which involved creating a specialized content hub on the Insights for Professionals platform.

Inbox Insight implemented a multi-channel digital campaign centered on a dedicated Robotic Process Automation content hub. The solution included creating and amplifying a wide range of expert content, targeted using firmographic and intent data, across email, programmatic display, and social media. This strategy generated 578 high-quality report downloads and extensive page views, with 30% of targeted organizations receiving multiple touches. Automation Anywhere reported that the engaged prospects were highly receptive, leading directly to qualified appointments and significant ROI, cementing their position as a thought leader.

Automation Anywhere