Case Study: Hoxhunt boosts AI search visibility and organic rankings with InboundJunction

Hoxhunt boosts AI search visibility by 17pp with InboundJunction

Hoxhunt, a global market leader in cybersecurity solutions, faced the challenge of boosting its search rankings for competitive, niche-specific keywords and increasing its visibility in AI search answers. The company turned to vendor InboundJunction for help with its search engine optimization (SEO) and AI visibility strategy.

InboundJunction implemented a strategic approach involving quarterly planning sessions to target priority AI prompt clusters and secure valuable backlinks. The vendor executed this plan by publishing GEO and SEO articles in targeted, high-authority publications. This activity resulted in over 200 assets being cited by LLMs, significantly boosting Hoxhunt's visibility. Measurable impacts included a +17pp lift in average share of voice to 37.3%, an improved average position of 3.4, and several high-intent pages ranking in Google's top five.

Hoxhunt