Case Study: Walpole Partnership achieves 30 monthly inbound leads with Inbound FinTech and HubSpot sales enablement

Walpole Partnership hits 30 monthly leads and 72.7% MQL-to-SQL conversion with Inbound FinTech

Walpole Partnership, an IT consultancy specializing in CPQ implementation, faced the challenge of an over-reliance on referrals and an undefined sales process for new business. They partnered with Inbound FinTech to modernize their B2B sales, expand their lead pipeline, and implement a system for generating and nurturing high-quality leads for their long sales cycle.

Inbound FinTech executed a sales enablement project using HubSpot, which included migrating their sales process, defining new workflows, and implementing lead scoring. The solution automated tasks and provided full visibility into the sales process. The results were significant, with the partnership achieving its target of 30 inbound leads per month and an impressive 72.7% conversion rate from marketing qualified leads to sales qualified leads.

Walpole Partnership