Case Study: Kawai America unifies decades of data and improves customer service with InboundAV

Kawai America unifies 400K+ piano sales records with Inbound AV

Kawai America, the US branch of a world-class piano manufacturer, faced the challenge of managing over 90 years of fragmented historical data, including 400,000+ piano sales and 140,000 customer records across multiple disconnected systems. This lack of a unified system hindered team visibility and customer service. The vendor InboundAV was engaged to address this data unification challenge using HubSpot.

InboundAV implemented a customized HubSpot solution, designing custom-coded objects to manage Kawai's unique data profiles and relationships, and executed a detailed data migration. This created a single source of truth, providing 100% data visibility. The result saved significant time for Kawai's customer service, marketing, and sales teams, establishing a foundation for more relevant and informed customer support.

Kawai America