Case Study: Welltory boosts engagement and conversions with InAppStory

Welltory drives 70% monthly story engagement with InAppStory

Welltory, a health and wellness app, faced challenges with converting free users to paid subscribers and retaining them. They needed a more engaging way to communicate the value of premium features and provide personalized guidance within their app, moving beyond ineffective methods like push notifications and emails. To address this, they implemented interactive stories using the vendor InAppStory.

The solution involved using InAppStory to place interactive stories at key moments for onboarding, explaining subscriptions, providing smartwatch tutorials, and delivering personalized tips. This strategy led to significant results: over 70% of mobile users engage with stories monthly, generating more than 700,000 story opens per month, and achieving an average 12.5% conversion rate from a story to an offer or feature.

Welltory