Case Study: Tele2 boosts app engagement with InAppStory gamification

Tele2 boosts app engagement 40-50% with InAppStory

Tele2, a major mobile operator with a strong digital focus, faced the challenge of low user engagement in its mobile app, which customers typically opened just once a month. Partnering with vendor InAppStory, Tele2 wanted to transform its app into a daily destination by showcasing more of its services and lifting user retention with an enjoyable experience, all through a low-risk pilot.

InAppStory implemented a nostalgic, in-app game where users caught summer-themed items to earn points and win prizes. This solution led to significant business results: over 171,000 unique users engaged with the game, generating more than 422,000 total gameplays. The game successfully encouraged repeat usage, with each user playing an average of 2.3 times, dramatically increasing daily app engagement for Tele2.

Tele2