Case Study: Papa Johns drives traffic and engagement with InAppStory

Papa Johns drives 12,951 users to play with InAppStory

Papa Johns, a leading global pizza brand, faced the challenge of standing out in a crowded market and driving traffic for the launch of its new Shawarma Pizza. They partnered with vendor InAppStory to move beyond typical digital ads and create a more engaging and memorable interactive experience for customers.

InAppStory implemented a gamified solution where users sliced falling ingredients to build a virtual Shawarma Pizza, earning a promo code for a free pizza. This approach resulted in over 12,951 unique users playing the game, logging 35,614 total sessions with an average playtime of 42.5 seconds. The campaign successfully drove foot traffic to Papa Johns restaurants and increased customer engagement, with total playtime exceeding 420 hours.

Papa Johns