Case Study: OTP Bank boosts mobile engagement with InAppStory

OTP Bank boosts mobile engagement to 70% with InAppStory

OTP Bank, a leading international banking group, faced challenges in educating its diverse customer base, building trust in competitive markets, and maintaining consistent communication. To address this, they partnered with vendor InAppStory to implement an in-app stories solution for more effective engagement.

InAppStory helped OTP Bank launch a multi-purpose content strategy using in-app stories for onboarding, education, product promotion, and interactive feedback. This solution delivered significant results, including over 2 million monthly story views and an engagement rate of up to 70%, successfully building trust and increasing product adoption.

OTP Bank