Case Study: Leroy Merlin boosts engagement across three markets with InAppStory

Leroy Merlin drives up to 69% story read rates with InAppStory

Leroy Merlin partnered with InAppStory to implement an in-app stories solution to enhance user engagement across its mobile applications in multiple European markets. The challenge was to move beyond a static catalog interface and create a dynamic, visual experience that could be adapted to different regional e-commerce cultures and user behaviors.

The solution from InAppStory provided a flexible engagement layer that local teams in France, Poland, and Italy could shape around their specific needs. The results were significant and varied by market: France saw read rates of 30-69% for its editorial and service-focused stories, Poland achieved the highest CTR with peaks of 9% for its performance-driven promotional stories, and Italy maintained strong engagement with a 3.5% CTR for its seasonal content. Overall, stories became a reliable multi-use tool for merchandising, user education, and driving conversions.

Leroy Merlin