Case Study: Leroy Merlin boosts app engagement with InAppStory

Leroy Merlin boosts Story CTR to 47% with InAppStory

Leroy Merlin, a leader in the home improvement sector, faced challenges with low user engagement in its mobile app, which functioned as a static product catalog. The app lacked interactivity and failed to replicate the brand's in-store expertise and personalized service. To address this, Leroy Merlin partnered with InAppStory to implement its interactive Stories feature.

By embedding InAppStory's interactive Stories directly into its app, Leroy Merlin transformed its digital experience. The solution enabled the sharing of expert tutorials, promotional highlights, and interactive games. This strategy yielded significant results: 24% of monthly users engaged with Stories, the click-through rate reached 47%, and over one million Stories were opened in a single month.

Leroy Merlin