Case Study: HomeExchange boosts engagement with personalized story recaps using InAppStory

HomeExchange drives 66.9% open rate with InAppStory

HomeExchange, a peer-to-peer home exchange platform, wanted to celebrate its community's annual experiences with a personalized campaign that would build loyalty without external media buys. They partnered with InAppStory to create a mobile-native, interactive story recap for their users.

Using InAppStory, HomeExchange built a "Year in Review" campaign that pulled user-level data to create fully personalized stories for both travelers and hosts. The solution achieved a 66.9% open rate and a 100% story completion rate, successfully reconnecting with over 26,000 users and significantly increasing brand visibility.

HomeExchange