Case Study: Hamkorbank launches in-app Stories in 2 months with InAppStory onboarding

Hamkorbank launches in-app Stories in 2 months with InAppStory

Hamkorbank, a leading retail bank in Uzbekistan, faced the challenge of integrating modern, in-app content into their mobile application with no prior experience. They lacked internal design resources, benchmarks, and a clear strategy, and needed a partner to help them launch quickly and effectively. They turned to the vendor InAppStory for its onboarding service to build their in-app stories capability from scratch.

InAppStory implemented a comprehensive two-month onboarding program, providing a complete content strategy, a visual guide, ten custom-built stories, and hands-on training. This solution equipped Hamkorbank's team with the knowledge and assets to independently publish content. As a result, Hamkorbank successfully launched a stream of localized stories and established a full internal workflow for ongoing content production, with their stories performing well in engagement metrics.

Hamkorbank