Case Study: Hamkorbank drives 250,000+ story clicks with InAppStory

Hamkorbank gets 250,000+ clicks and 80% click-through rates with InAppStory

Hamkorbank, one of the largest private commercial banks in Uzbekistan, faced a challenge in engaging users within its mobile app, which was limited to basic transactions. With no existing content channel or guidelines for in-app communication, their goal was to find a direct and trustworthy way to talk to users. They partnered with the vendor InAppStory to implement its in-app Stories product to explain products and support campaigns.

The solution from InAppStory provided a native content format integrated into the app's flow. This implementation drove exceptional results, including over 250,000 unique clicks. Product-focused stories achieved click-through rates of over 80%, while educational content saw nearly half of all users reading to the end. InAppStory's solution successfully created a high-engagement communication channel for the bank.

Hamkorbank