Case Study: Dodo Pizza drives viral engagement with InAppStory's gamified Love Is campaign

Dodo Pizza drives 761,611 cards and 15.9% open conversion with InAppStory

Dodo Pizza, a tech-forward pizza company, faced significant challenges launching a physical co-branded campaign with the "Love Is" brand due to logistical production hurdles and tight deadlines. To overcome this, they partnered with InAppStory to pivot to a fully digital solution using their interactive stories and gamification platform.

InAppStory implemented a gamified, in-app postcard generator featuring custom "Love Is" illustrations. This digital campaign was a major success, organically reaching over 2.5 million users with a 15.9% open conversion rate and generating more than 761,000 personalized greeting cards, all without any additional advertising spend.

Dodo Pizza