Case Study: Dodo Pizza boosts mobile engagement with InAppStory gamified Stories

Dodo Pizza drives 315,000 plays in 4 weeks with InAppStory

The customer, Dodo Pizza, faced the challenge of boosting engagement for its annual Dodomania sales event within its mobile app. Traditional promotions were losing effectiveness, and they needed a fresh, interactive solution that would capture users' short attention spans and encourage daily participation. To overcome this, they partnered with the vendor InAppStory to implement a gamified solution.

InAppStory developed and integrated a story-based Match 3 puzzle game directly into the app's Stories feed. This solution led to a tremendous surge in engagement, with the game being played 315,000 times by 162,000 unique users over the four-week campaign. The campaign was a major success for Dodo Pizza, with over 71% of engagements coming directly from the Stories feed, demonstrating the effective reach of the tool provided by InAppStory.

Dodo Pizza