Case Study: Dodo Brands Engages 880,000 Users with InAppStory’s Custom In-App Advent Calendar

Dodo Brands engages 880,000 users with InAppStory's custom advent calendar

InAppStory partnered with Dodo Brands, an international food tech and pizzeria network, to address the challenge of creating a memorable and engaging promotional experience within their mobile app that went beyond typical advertising. The customer sought to boost engagement during the summer low season by offering users more than just discounts, aiming to create positive memories and excitement around their brand.

The solution was a custom in-app advent calendar game called "Summer Diary." Developed by InAppStory, the game offered users a daily surprise consisting of a collectible digital postcard and a special offer. This approach successfully engaged over 880,000 participants, representing 54% of all app users, and led to the creation and sharing of over 1 million postcards, significantly boosting user interaction and brand loyalty.

Dodo Brands