Case Study: Dodo Brands boosts engagement and orders with InAppStory's Tamagotchi-style game

Dodo Brands boosts orders 50% with InAppStory's Tamagotchi-style game

Dodo Brands, a company with a strong digital presence, faced the challenge of moving away from aggressive sales tactics to a more relaxed, customer-centric experience with the launch of their new "Comfort Zone" brand manifesto. Their goal was to increase brand awareness and deepen customer retention without simply pushing more products. They partnered with the vendor InAppStory to find a solution.

InAppStory collaborated with Dodo Brands to create an engaging in-app Tamagotchi-style game called "Tails," where users could adopt and care for a virtual pet. The solution successfully blended gamification with a charity partnership, driving both engagement and sales. The measurable results were significant: a 16% revenue increase, a 50% boost in orders, over 456 thousand active players, and $25,000 raised for animal charity. This campaign by InAppStory proved highly effective in meeting Dodo Brands' engagement and business goals.

Dodo Brands