Case Study: Deezer boosts user engagement with InAppStory

Deezer drives over 1 million monthly story interactions with InAppStory

Deezer, a global music streaming service, faced the challenge of differentiating its app in a competitive market. Its static content and playlists were not compelling enough for active user engagement and discovery. To overcome this, Deezer partnered with InAppStory to implement interactive storytelling formats directly within its mobile application.

Using InAppStory's no-code platform, Deezer's marketing team created dynamic stories for music discovery, feature promotion, and special campaigns like an influencer-led advent calendar. This solution drove significant user engagement, resulting in over one million monthly story interactions, an average view time of 40 seconds per story, and users viewing an average of 3.5 stories each month.

Deezer