Case Study: Citydrive boosts promo engagement and service guidance with InAppStory

Citydrive boosts promo clicks to 45.9% with InAppStory

Citydrive, a carsharing app, partnered with InAppStory to implement more effective and segmented in-app campaigns. Their challenge was to move active users to offers faster, re-engage less active audiences, make discounts feel more interactive, and explain important service rules directly within their application.

Using InAppStory's platform, Citydrive deployed segmented and gamified story campaigns. The solution led to significant results, including a 30.6% click rate from active users on discount stories and a gamified quiz achieving up to a 45.9% click rate. Furthermore, an operational story explaining refueling rules reached a 98.1% open rate, successfully making a key service rule visible inside the app.

Citydrive