Case Study: Carrefour Italy boosts mobile engagement with InAppStory

Carrefour Italy boosts mobile engagement across 12,000+ stores with InAppStory

Carrefour Italy, a major retailer operating in a highly competitive market, sought to strengthen its mobile app experience to better engage users and promote its loyalty program and promotions. They partnered with vendor InAppStory to address the challenge of making their app homepage more dynamic and engaging without a complete redesign, moving beyond static banners.

InAppStory implemented its interactive, social-style Stories feature directly into the Carrefour app homepage. This solution allowed Carrefour's non-technical team to easily publish and update targeted, seasonal, and region-specific content. The use of InAppStory significantly boosted user engagement, increased loyalty program awareness, and supported seasonal sales, providing a more intuitive and informative app experience that advanced the company's digital transformation.

Carrefour Italy