Case Study: Careem doubles captain engagement with InAppStory

Careem doubles engagement with InAppStory

Careem, a ride-hailing and delivery service operating across 10 countries, faced a challenge in effectively communicating with its diverse, multilingual network of drivers and delivery partners, known as captains. Standard channels like SMS were often overlooked, and messages lacked retention and engagement. To address this, Careem partnered with vendor InAppStory to implement a more engaging solution.

Using InAppStory's platform, Careem created and published visual, multilingual stories directly within its mobile app. This solution featured interactive elements like polls and allowed content to remain accessible for captains to revisit. The implementation resulted in a confirmed 2x increase in engagement, significantly improving captain awareness of crucial updates on safety, incentives, and procedures.

Careem