Case Study: a leading food retail and grocery chain boosts post-holiday sales with InAppStory

a leading food retail and grocery chain drives 2.5 million game sessions with InAppStory

A leading food retail and grocery chain faced a significant post-holiday slump characterized by a sharp decline in customer spending and in-store traffic. To counter this challenge, they partnered with InAppStory to implement a gamification strategy within their shopping app.

InAppStory's solution was an in-app jumping game where users collected snowflakes to earn redeemable promo codes. This campaign successfully drove engagement and digital sales during the slow period, resulting in over 2.5 million game sessions and the distribution of 1 million promo codes.