Case Study: Wilbur Curtis elevates cappuccino machine design and usability with IN2 Innovation

A IN2 Innovation Case Study

Preview of the Wilbur Curtis Case Study

Wilbur Curtis streamlines Primo Cappuccino Gen 4 prototyping with IN2

Wilbur Curtis, a leading manufacturer of beverage dispensing equipment, partnered with vendor IN2 to modernize the design and functionality of its Primo Cappuccino machine line. The challenge was to update the product for evolving customer demands while maintaining brand integrity, with specific goals around modular adaptability for different configurations, improved cleanability, user accessibility, and seamless brand integration.

IN2 implemented a comprehensive design and engineering solution that included a user-driven aesthetic refresh, enhanced cleanable surfaces, a flexible flavor labeling system, and a new garage door mechanism for maintenance. The collaboration resulted in a streamlined operational experience and an elevated user interface. IN2's work, which leveraged their prototyping and manufacturing expertise, accelerated time-to-market and delivered a production-ready unit that successfully balanced aesthetics, functionality, and manufacturing excellence.


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