Case Study: Shur-Line improves DIY paint shopping with IN2 Innovation

Shur-Line tests 35 retail ideas with IN2 Innovation

IN2 Innovation partnered with Shur-Line, a manufacturer of paint application products, to address the challenge of the daunting DIY paint shopping experience in big-box retailers. The goal was to turn consumer frustrations into a shopper-centric experience by exploring new merchandising innovations.

IN2 Innovation conducted extensive ethnographic research to understand consumer shopping behaviors and used these insights to develop a series of concepts. These ideas were refined into a full-scale aisle mock-up for testing. The positive results from this prototype are now guiding both short-term and long-term merchandising innovations for Shur-Line, indicating a future increase in point-of-sale and growth.

Shur-Line