Case Study: Rubbermaid Commercial Products boosts workplace recycling with IN2 Innovation

Rubbermaid Commercial Products lifts recycling from 11% to 57% with IN2 Innovation

Rubbermaid Commercial Products (RCP) enlisted IN2 Innovation to tackle the challenge of low recycling rates in commercial office buildings. RCP, a seller of commercial waste receptacles, needed to discover new opportunities to boost sales and improve sustainability, rather than simply design another bin. The core challenge was to change office worker behavior to increase the amount of waste being properly recycled.

IN2 Innovation developed and implemented a multi-faceted educational campaign. The solution included new trash can labeling systems, educational pamphlets, strategic emails, designated recycling advocates, and informational presentations. The results were significant, with IN2 Innovation reporting that recycling rates at the worst test site jumped from 11% to 57%, while another site saw contamination fall by 22% alongside a dramatic increase in total recycling.

Rubbermaid Commercial Products