Case Study: Middle Atlantic Products achieves a cohesive AV power platform with IN2 Innovation

Middle Atlantic Products creates a cohesive AV power platform with IN2 Innovation across 25+ configurations

The customer, Middle Atlantic Products, faced the challenge of its undervalued PDU and UPS products being used as separate, reactive solutions without a cohesive brand identity. They approached vendor IN2 Innovation to develop the NEXSYS System and create a unified Visual Brand Language (VBL) for the product platform.

IN2 Innovation developed a comprehensive VBL strategy for the NEXSYS System, which included functional design elements like a perforated brick pattern for airflow and a protected power switch. This solution organized chaotic equipment racks, improved usability for technicians, and established strong brand recognition. The resulting cohesive product platform is now a trusted piece of equipment used in diverse environments, from major stadiums to home theaters, ensuring reliable power and seamless connectivity.

Middle Atlantic Products