Case Study: Legrand simplifies flat-screen TV cord management with IN2 Innovation

Legrand's Flat Screen TV Power Kit sales skyrocketed with IN2 Innovation

Legrand, a maker of wire and cable management solutions, faced the challenge of hiding power cords for wall-mounted flat-screen TVs without requiring complex electrical work, which caused consumer frustration and installation anxiety. They partnered with vendor IN2 Innovation to develop a solution for this pesky problem.

IN2 Innovation created the Flat Screen TV Power Kit, a simple plug-and-play system that allows for easy installation using a hole saw instead of complex cutting, and eliminates the need for making electrical connections. The result was a product that exceeded sales expectations and removed consumer apprehension. The kit was also selected as a 2012 IDEA Finalist.

Legrand