Case Study: Interstate Batteries expands its product line with IB Guardian Battery Chargers from IN2 Innovation

Interstate Batteries launches 1.2A and 4.0A Guardian chargers with IN2 Innovation

The customer, Interstate Batteries, a trusted battery provider for over 70 years, identified an opportunity to extend their product line into battery chargers sold via Amazon. Their challenge was to create a durable and dependable charger that would appeal to a new set of consumers. They partnered with vendor IN2 Innovation to develop the new IB Guardian Battery Charger line.

IN2 Innovation implemented the rugged Visual Brand Language they had previously established for Interstate, creating two compact and portable charger models. The solution featured a durable construction with user-focused design details, such as slotted 'side wings' for support and securing the unit. This extended the Interstate brand into a new product category, ensuring consumers' vehicles are ready-to-go.

Interstate Batteries