Case Study: Interstate Batteries achieves a rugged, user-focused visual brand language with IN2 Innovation

Interstate Batteries expands its product line with IN2 Innovation

The customer, Interstate Batteries, sought to establish a Visual Brand Language to support its strategic plan to innovate new products. Their challenge was to design tools that would resonate with technicians, who take pride in their work and view their tools as trophies and an extension of their work ethic. The vendor, IN2 Innovation, was engaged as part of a Human Centered Design effort for the IB Pulse battery tester.

IN2 Innovation developed a rugged Visual Brand Language focused on usability and durability, balancing an aggressive personality with ergonomic details. This solution successfully expanded into a full line of products, including the IB Wave compact tester and the Interstate Guardian chargers, allowing Interstate Batteries to innovate significantly beyond just batteries.

Interstate Batteries