Case Study: AROCON Roofing and Construction lowers lead costs and boosts marketing ROI with improveit 360

AROCON Roofing and Construction lowers cost per qualified lead by $75 with improveit 360

AROCON Roofing and Construction, a rapidly growing home improvement company, faced a challenge in managing its marketing spend. The company was purchasing numerous online pay-per-leads but had no efficient way to track the return on investment or the quality of those leads. To address this, they turned to the improveit 360 platform to gain control over their lead generation efforts.

The solution from improveit 360 involved using its custom reporting and dashboard features, including a specially built Lead Credit Report. This allowed AROCON to qualify leads, track performance, and systematically request credits from providers for bad leads. As a result, AROCON now receives credit on 40% of leads purchased, which saves enough money to cover the entire annual cost of the improveit 360 system within just one to two months, and has lowered its cost per qualified lead by $75 below the industry average.

AROCON Roofing and Construction, LLC