Case Study: Training Company achieves £400k increase in organic sales with Improve My Search Ranking

Training Company boosts organic sales by £400k with Improve My Search Ranking

The Training Company faced a challenge with its website's technical SEO, which was severely lacking in fundamental areas like keyword strategy, content optimization, and on-page elements. Despite having a strong domain authority, these deficiencies were hindering its online performance. The vendor, Improve My Search Ranking, was engaged to enhance their SEO revenue and local keyword performance across the UK.

Improve My Search Ranking implemented a comprehensive solution involving a full website overhaul, including the optimization of 171 location pages, 15 key product pages, and 55 niche sector pages. This was supported by a robust off-site strategy acquiring over 200 backlinks monthly and continual design enhancements for SEO and CRO. The results were a £400,000+ increase in organic sales, national expansion into 100 key UK cities, and achieving the number one position in the Map Pack for their targeted keywords.

Training Company