Case Study: The Royal Hotel achieves 20,000 more organic search visitors with Improve My Search Ranking

The Royal Hotel grows organic search traffic 50% in less than 6 months with Improve My Search Ranking

The Royal Hotel, a historic hospitality provider, faced a significant challenge as its website was not appearing on the first page of Google for key search terms like "spa breaks" and "short breaks" in Bath. This poor search visibility was causing the hotel to lose hundreds of potential customers daily. They enlisted Improve My Search Ranking to implement a local SEO campaign to address this issue.

Improve My Search Ranking executed a comprehensive strategy involving in-depth research, on-page technical optimization, and an off-page backlink acquisition program. This resulted in the hotel achieving first-page Google rankings for 358 keyword phrases, including the top spot for "spa breaks Bath." The strategy drove a steady flow of online bookings and increased organic search visitors by 20,000 in less than a year.

The Royal Hotel