Case Study: Yodel Mobile cuts reporting time by 80% with Improvado

Yodel Mobile Streamlined Their Data Insights to Deliver Greater Client Impact

Yodel Mobile, a leading mobile app marketing agency in the UK and US, needed a better way to handle client reporting across multiple advertising platforms and mobile measurement tools. Before working with Improvado, the team spent hours manually gathering, manipulating, and presenting data, making reporting slow and labor-intensive.

Improvado connected Yodel Mobile’s advertising platforms and mobile measurement tools into a unified data pipeline, feeding information into Google BigQuery and Looker Studio for faster reporting and analysis. As a result, Yodel Mobile cut reporting time by about 80%, improved budget pacing and campaign optimization, and gave clients more transparent, reliable access to performance data.

Yodel Mobile

Kasia Pasich

Data Analyst