Case Study: University of San Francisco unifies marketing data and saves 192 hours a year with Improvado

University of San Francisco Unified Marketing Data Across Six Schools

The University of San Francisco (USF) needed a better way to manage marketing reporting across six schools and 11+ channels. With Improvado, the digital marketing team was spending about 4 hours every Monday manually downloading, cleaning, and preparing data for reports, creating accuracy issues, technical bottlenecks, and lost time for strategic marketing work.

Improvado implemented a unified marketing data platform that automated the full reporting workflow, from data collection to Tableau visualization, while passing USF’s security review and eliminating database costs. As a result, USF saved 192 hours per year, moved from weekly to daily reporting, and gained access to richer metrics and more confident reporting, helping drive better marketing decisions and a reported 3x ROI on marketing investments.

University of San Francisco

Peter Sahaidachny

Digital Marketing manager