Case Study: SoftwareOne achieves global marketing reporting automation with Improvado

SoftwareOne Enhanced Efficiency by Automating Reporting with Improvado

SoftwareOne, a leading global provider of software and cloud technology solutions, needed a better way to manage marketing data across more than 90 countries. Their teams were relying on manual Excel-based reporting, which made it hard to centralize data, analyze historical performance, and connect marketing activity to lead generation. Improvado was selected to help replace these inefficient workflows with a scalable marketing analytics platform.

Improvado implemented an automated, centralized marketing data stack for SoftwareOne, integrating most of their MarTech sources out of the box and adding custom connectors like Marketo where needed. The result was reporting in minutes instead of hours, real-time Power BI dashboards, and full visibility into marketing’s impact on leads across regions. SoftwareOne reported 67% cost savings versus building in-house, 3X ROI during implementation, and about 2X ongoing ROI.

SoftwareOne

Matt Meske

Marketing Analytics Manager