Case Study: Large Grocery Chain Achieves Unified Marketing Data and Faster Reporting with Improvado

Improvado helps a large grocery chain to transform its marketing

Large Grocery Chain, one of the largest grocery store chains in the US, turned to Improvado as it shifted from traditional to digital marketing. The team needed a better way to unify cross-platform promotion data, eliminate manual data cleaning, and create a single source of truth for marketing performance analysis, after its previous data aggregation tool proved too limited.

Improvado implemented a marketing data integration solution that pulled raw data from sources like Google Analytics, YouTube, and Google My Business, normalized it in Looker, and delivered custom dashboards refreshed every 12 hours. As a result, the grocery chain gained full control over its marketing metrics, automated weekly reports, and improved cross-channel performance visibility, while also saving $500K per year in staff costs and onboarding clients 15x faster.