Case Study: Leading Fitness Apparel Company achieves faster, more efficient marketing reporting with Improvado

Improvado helps a fitness apparel brand be in charge of their data with the ETL system

Leading Fitness Apparel Company, a mid-sized fitness apparel and accessories brand based in England, struggled with scattered marketing data from paid and organic channels like TikTok, Facebook, Google Ads, Pinterest, Instagram, and more. Their marketing team was spending too much time on manual data normalization and reporting, which increased costs and limited their ability to uncover insights and optimize campaigns. Improvado stepped in with its ETL solution to help centralize and prepare the data for better reporting.

Improvado integrated with the company’s data warehouse and Tableau, building custom data views for both paid and organic sources and delivering reliable pipelines, including support for TikTok Ads. The result was a major improvement in reporting efficiency, saving the team 50–60 working hours per week and freeing them to focus on higher-value analysis and strategy. Improvado also made the company’s marketing data infrastructure more scalable and flexible for future growth.