Case Study: Hyperconnect Reclaims Developer Resources with Improvado's Automated Marketing Data Integration

Hyperconnect Ended Manual API Requests for Developers

Hyperconnect, a global social platform company, needed a better way to access marketing data without pulling developers away from product work. Before working with Improvado, the team had to write custom API code for each request from channels like Facebook Ads, Google Ads, Snapchat, and Twitter, which slowed cross-channel analysis and made data less reliable.

Improvado implemented an automated ETL solution with connectors for major ad platforms, data normalization, and hourly refreshes, along with more than 20 marketing reports and custom dashboards for marketing, revenue, and leadership teams. With Improvado, Hyperconnect cut staff costs by $500K per year, onboarded clients 15x faster, and achieved time to value in less than a week.

Hyperconnect