Case Study: Large Healthcare Software Provider Optimizes Marketing Data with Improvado

How a Renowned Healthcare Provider Aggregates Marketing Data With Zero Human Effort

Large Healthcare Software Provider, a Boston-based healthcare software company offering an all-in-one telehealth platform for physicians, patients, and clinics, wanted to bring marketing in-house after relying on an external agency. The team needed a turn-key ETL setup to extract and aggregate data from multiple channels while loading it into their existing Postgres warehouse and visualizing it in Looker.

Improvado built an automated data pipeline that extracted marketing data from sources like Apple Search Ads, Google Ads, and Skai, normalized and harmonized the metrics into flat files, and fed them into the client’s reporting workflow. With Improvado, the company improved marketing efficiency, accelerated data processing, avoided a warehouse migration, and gave analysts and leadership faster access to unified dashboards and fresher insights.