Case Study: Function Growth Boosts Marketing Productivity with Improvado

Function Growth Supercharges D2C Marketing with AI-Powered Analytics

Function Growth, a leading D2C growth accelerator, needed a faster way to handle analytics as client demands increased. Their marketing reporting depended heavily on manual human labor, making it difficult to keep up with multi-platform performance tracking and timely reporting across key metrics like CTR, CPC, and ROAS.

Improvado helped Function Growth automate and unify cross-channel marketing data with its AI-powered analytics platform, including Insight Pulse for AI-driven reporting and recommendations. The result was 6 hours saved per week on manual reporting, a 30% boost in marketing team productivity, improved campaign performance insights, and stronger client reporting with less than a week to time to value.

Function Growth

Adam Orris

Director of Analytics