Case Study: Eicoff achieves 15x faster client onboarding with Improvado

Eicoff Onboards Enterprise Clients 15x Faster with Improvado

Eicoff, a performance advertising agency serving enterprise brands like Amazon and Rocket Mortgage, struggled to scale its operations because marketing data was managed through a complex in-house setup with custom connections, ongoing maintenance, and heavy development effort. This made onboarding new clients slow, costly, and difficult to scale.

To solve this, Eicoff implemented Improvado as a no-code, scalable middleware for centralizing cross-channel marketing data using its Marketing Common Data Model. With prebuilt presets, 24/7 SLA support, and support for many data sources, Improvado helped Eicoff cut client onboarding time by 15x, deliver time to value in less than a week, and save about $500K per year in staff costs.

Eicoff

Bill Urciuali

Senior Vice President, Innovation